To optimize your website for AI search engines, it's important to use natural language in your content. Most often, whether they are using voice search or not, people use conversational language rather than traditional keywords. To succeed, your content must be easy to understand and sound natural.

In the Google search file, type a query such as tell me the story of the Great Pumpkin. In the Google search results page, you'll see a Generate button above the standard results. Click that button to generate an AI response to your query. Once you've issued your search query, click Generate to add in AI results.

Google AI, formerly known as Google Research, is Google's artificial intelligence (AI) research and development branch for its AI applications.