The problem comes with the amount of content they need to produce. Some companies have turned to AI content to do this. However, AI on its own doesn't usually provide great content. Without enough human involvment, you can get generic information that sounds robotic and may not match your brand's voice.

AI-powered writing tools offer numerous advantages, including enhanced efficiency, grammar and spell-check capabilities, plagiarism detection, and language enhancement. However, they also have limitations in terms of creativity, contextual understanding, dependency on technology, and cost.

The advantages range from streamlining, saving time, eliminating biases, and automating repetitive tasks, just to name a few. The disadvantages are things like costly implementation, potential human job loss, and lack of emotion and creativity.

Generative search optimization utilizes artificial intelligence to create and refine keywords for improved SEO results. It involves using algorithms to generate relevant keywords based on user intent, helping websites rank higher in search engine results.